Conscious cosmetics

Have you heard of conscious cosmetics? It's much more than a trend: it's a revolution in how we care for our skin and the planet. At Beldon Beauty, we had the privilege of premiering Terra Viva , the latest launch from Ayuna – Less is Beauty , at an event that brought together sustainable beauty, luxury, and ethical fashion.

An event to celebrate conscious beauty

Last December 20th, we celebrated an exclusive brunch in collaboration with ES Fascinante , Madrid's temple of slow fashion . We brought together leading figures such as Marta Oria, Claudia Parras, Blanca Budois, and Paula Baset , who enjoyed a 360º experience of well-being, sustainability, and conscious lifestyle.

The star of the event: Terra Viva , the new beauty nectar from Ayuna , a pioneering brand in clean beauty and committed to sensory, effective cosmetics that are deeply respectful of the environment.

What is Terra Viva de Ayuna?

Terra Viva is a limited-edition cosmetic treatment (100 ml), formulated with 100% natural active ingredients and powerful biotechnological components. It is the most sustainable product created by Ayuna to date.

Main benefits:

• It increases vitamin D levels in the skin.





• It stimulates the formation of collagen and elastin .





• It redensifies and improves skin elasticity .





• Deeply rehydrates and restores the skin barrier .





• It provides brightness, juiciness and immediate comfort.

Key ingredients:

• Living Stones stem cells , to optimize the cellular environment.





• Astaxine , one of the most powerful natural antioxidants.





• Sublimated cherry water , rich in minerals to facilitate absorption.





• Neuroactive essential oils , which act on the central nervous system to elevate mood and generate well-being.

Texture:

A hybrid between serum and cream, ideal for all skin types, including the eye contour.

Packaging:

100% biodegradable clay container. High-end organic cosmetics committed to the planet.

Conscious cosmetics: much more than beauty

As Julia Bueno , Online Consulting Coordinator at Beldon Beauty, explained:

“Ayuna represents a new way of formulating: fewer products, more effectiveness, respect for the skin and the planet. It is the perfect definition of ecoluxury .”

Ayuna's pillars are clear:

• Less is beauty : only what your skin needs.





• Well-aging : accepting and supporting the natural evolution of the skin.





• Caution : If an ingredient is in doubt, it is discarded.

Results?

Experience fasting

After the event, our guests participated in a Secret Santa and designed sustainable outfits. The winner received a personalized Ayuna cabin treatment.

Do you also want to try a fasting treatment?
We invite you to book an appointment for a free skin diagnosis with our experts.