Giving Tuesday, Less is More

BELDON BEAUTY LEAVES BLACK FRIDAY BEHIND AND INVITES YOU TO CONSUME CONSCIOUSLY BY CELEBRATING GIVING TUESDAY

In the face of the express consumerism encouraged by 'Black Friday,' at Beldon we advocate for 'less is more' and smart, ethical shopping, always guided by a personalized diagnosis.

For the past 12 years, our country has joined the so-called 'Black Friday' on the fourth Friday of November, unleashing a 24-hour consumer frenzy.

Discounts applied in high street shops, large chains, and online platforms signal the start of the Christmas shopping season.

And under that endearing excuse—and the savings these theoretically inevitable purchases provide sooner or later—consumers ease their consciences.

Just like Halloween, Santa Claus, and so many other customs, we have the Americans to 'blame.' The day chosen to celebrate it is no coincidence, as it always falls on the day after Thanksgiving. Since the 1960s, merchants in Philadelphia offered discounts, but the term 'Black Friday' originated on November 19, 1975, and it was The New York Times that first used this name to refer to the chaos on traffic and sidewalks caused by the discounts. 'Black Friday' had already spread across the entire country.

And in Spain? It was Apple that decided to import this tradition in 2010. Today, electronic devices and fashion and beauty products are what generate the most interest.

At Beldon, we cannot entirely agree with this highly anticipated day. When you advocate for a personalized diagnosis, compulsive or 'emotional' shopping rarely works. Buying a dress on impulse carries no risks, but doing so with a cream that will be in contact with your skin for two months can have consequences if it is not the most suitable one.

GIVING TUESDAY, THE SUSTAINABLE ALTERNATIVE TO BLACK FRIDAY

To remain true to its principles, Beldon has launched the 'Less is More' campaign, framing it within the so-called 'Giving Tuesday.' Giving Tuesday was born a few years ago as a counter-offensive to 'Black Friday'; it is a global, non-profit movement that promotes solidarity among people, organizations, and companies. The goal is to share and defend a responsible, conscious, and sustainable way of consuming.

AT BELDON, LESS IS MORE

It doesn't have to be 'Giving Tuesday' to do this. This service has been inherent to Beldon since its inception; its beauty services are 360º, and it always places special importance on the personalization of its protocols.

With the launch of the 'Less is More' campaign, Beldon distances itself from 'Black Friday' and promotes conscious consumption to encourage individual responsibility on a social and environmental level. As a sign of this commitment, it joins 'Giving Tuesday' with a well-developed plan: on November 29, part of the profits obtained from the Medik8 line on the website will be donated to the Piel Sana Foundation of the AEDV, a non-profit organization founded in 2007, promoted by the Spanish Academy of Dermatology and Venereology to improve the skin health of the population.

At Beldon, we also know how to do it, and it is our main objective. Our free facial and body diagnosis proves as much.

FREE PERSONALIZED DIAGNOSIS IN MADRID

Our motto, 'not everything is for everyone,' could not admit any other way of working. ... a good personalized diagnosis of needs and skin type is the minimum that should be required before booking a cabin treatment or buying a specific cream.

It seems obvious, but Beldon Beauty is one of the few beauty centers that performs this before starting or prescribing any treatment without charging extra for it.

Our free facial and body diagnosis is a treatment in itself, and it appears as such on our list of protocols.

It is essential that we—and every client—know the state of each skin and its needs before inviting them to try treatments that, if not formulated 100% for their needs, we know will not work and they won't want to repeat.

FREE FACIAL DIAGNOSIS IN MADRID

Forget the classic oily, combination, or dry classification. Many beauty centers still rely on it, but there are infinite factors to add that only a personalized diagnosis can define. Sensitivity is a factor that must also be added to each skin type, and at Beldon, we prefer to use terms like 'dry, sensitive, and photo-aged skin,' to name an example.

To arrive at those definitions, we don't just rely on the experience of our experts—who could diagnose with no margin of error with just a glance and a light touch—but we also have precise and objective tools with which to develop the best diagnosis.

We know that the success of any treatment depends on an honest diagnosis, which consists of identifying, through a preliminary examination, the indicators that determine the type of cosmetic needs or aesthetic treatments that can help our clients reach their goals and allow us to offer a 100% personalized program.

Biological age, external damage received, sensitivity, the skin's own physiology, lifestyle habits, place of residence, hours spent outdoors or in front of the computer, cosmetic preferences, and the results sought are among the parameters. But we must also technically measure aspects such as skin elasticity, its hydration level, the depth of wrinkles, and anticipate the spots lurking in the dermis striving to emerge.

Only after assessing all of this will we be prepared to recommend the most suitable facial protocol from among all those that are part of our catalog of treatments and cosmetics.

FREE BODY DIAGNOSIS IN MADRID

It is just as important, especially when we talk about body treatments focused on fighting cellulite or reshaping the silhouette. We must know the type of fat, its origin, the state of the client's circulatory system, or if it is accompanied by sagging or fluid retention.

Knowing their habits, type of diet, or state of health and mood also gives us information that provides added value.

FREE ONLINE DIAGNOSIS FOR ALL OF SPAIN

Beldon also offers you an absolutely clear and effective Online Consultation service to get your purchase 100% right, even if you cannot come to the center.

If you want to find the perfect products that best adapt to your needs or update your skincare routine, the team of experts at Beldon Beauty is happy to help you.

Our personalized online consultation sessions are completely free, last about 30 minutes, and during that time, our experts will help you identify the state of your skin at that moment and will give you the ideal recommendations.

The best part is that we adapt to you, and they can be done via WhatsApp, Zoom, by phone call, or email.

Are you still undecided between getting carried away by 'Black Friday' and buying the most discounted treatment or finding the cream of your life?