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Is your skin ready for the post-mask era?
Teresa de Miguel Miró
After 25 months, facial exposure has arrived. A moment as anticipated as it is feared, which many women are facing with mixed feelings. We all want to take deep, fresh breaths of air again and put on lipstick without the pigment sticking to the mask… but let's be honest, have you dedicated the same care to the lower third of your face as you did before the pandemic?
At Beldon Beauty, we are very aware of this, and for months we have been seeing firsthand how interest in the eye contour has increased while interest in treatments and skincare focused on the lower third of the face has declined.
If you have continued to take care of yourself just the same, congratulations. But if you have relaxed—and we understand that perfectly well, given that your cheeks, neck, chin, nasolabial folds, and the sagging of that area remained hidden—it is time to turn to cosmetic shortcuts and treatments specific to this area of the face.
THE 7 SKIN PROBLEMS THAT TAKING OFF YOUR MASK WILL REVEAL
MORE LIP LINES
It was hidden, but the occlusion caused by masks has not been good at all for the upper lip area. If you are also a smoker, surely the uncertainty of these last few years has led you to increase your cigarette consumption.
Lip contour treatments capable of smoothing out those small vertical lines are a must.
SAGGING CHEEKS
Do you notice your nasolabial folds are more pronounced? That’s normal. The skin in that area hasn’t been oxygenated properly, and you probably haven’t worried too much about stopping the progress of sagging. It’s time to turn to the most powerful firming cosmetics.
MARIONETTE LINES ARE MORE PRONOUNCED
These are the vertical wrinkles that go from the corners of your lips downward. They haven’t just intensified due to a lack of care; the last two years haven’t been particularly ‘happy,’ and it shows in your expression. There is no other option but to apply the most powerful anti-wrinkle creams to them.
MASKNE
Many people—of any age!—have seen over these months how acne and pimples returned to their lives. The direct culprit? The mask, which created a humid microclimate that favored the appearance of all types of bacteria. It is expected that these breakouts will disappear naturally as we free our skin and let it breathe. Don’t fall into the trap of continuing to wear a mask to hide the pimples. Express treatments are required to make them disappear in record time.
LOSS OF FACIAL CONTOUR
If you thought the mask acted like a ‘bra,’ you were very mistaken. The nuisance only served for you to relax your skincare in that area of the face and instinctively forget to apply face cream to your jawline, massaging and applying pressure as you should. Redensifying cosmetics are coming to your rescue.
DOUBLE CHIN
Out of sight, out of mind… but surely now you do nothing but look in the mirror and even take selfies with your head tilted down, wondering how you reached this point. Don’t worry. At Beldon, we have just added an ad hoc treatment. Be patient; you will find all the details if you keep reading.
BEWARE OF THE SUN
The skin in that area is practically ‘virgin,’ and in addition to burning more easily, it is more susceptible to accumulating sunspots. You cannot forget to apply a good layer of sunscreen before going out.
What are you waiting for to make up for lost time?
Time Control Retinight by Dr. Schrammek, an intensive night serum with vitamin A that reduces the depth of the most pronounced wrinkles and significantly improves skin elasticity, achieving a firm appearance.
Blemish SOS by Medik8. Its powerful infusion of maximum-strength salicylic acid and soothing niacinamide visibly reduces acne breakouts in just 24 hours without leaving any residue on the skin.
Sun Drops by Dr. Barbara Sturm. An innovative light-textured SPF 50 sun serum that also works as a skincare treatment and provides broad-spectrum protection against UVA and UVB rays.
BELDON BEAUTY DOUBLE CHIN TREATMENT
ACCENT PRIME + REMODELING FACE, THE UNBEATABLE DUO
Beldon Beauty has just incorporated this to combat the problem of a double chin. To do so, it uses the combined technology of Accent Prime and Remodeling Face.
It works on both the musculature of the facial oval and the double chin, helping facial structures stay better supported by tightening, filling, and restructuring this area. It is especially indicated for cases of sagging, a double chin, and sunken cheeks.
The synergy of Accent Prime and Remodeling Face technologies successfully stimulates the formation of elastin and collagen necessary to firm, redefine, and drain the facial oval.
The unipolar radiofrequency generates heat in the area being treated, stimulating the formation of elastin and collagen, remodeling and tightening the skin of the oval. Ultrasound reduces fatty tissue, allowing us to compact and adhere the skin to the muscle, redefining the facial oval. The electrostimulation caused by Remodeling Face, for its part, causes muscle contraction, oxygenates tissues, promotes a tightening and firming effect, and ensures that the products used during the treatment penetrate the deepest layers.
We know that the first step before any treatment must always be a prior diagnosis performed with honesty and expertise, which is why we invite you to book an appointment so we can see to what extent mask-wearing has taken a toll on your skin.
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