Luxury cosmetics

We're talking about luxury cosmetics because it's more than necessary to clarify the year. The codes of luxury have changed so much in recent times that they've led to a veritable cosmetic schism between the artificially expensive and ostentatious and the new values ​​of cleanliness, transparency, naturalness, and rigor that define a truly luxurious cream today.

What in the 90s and 2000s was defined by an exorbitant price, creams that reached percentages of the type '20 euros per ml of product', jewel jars that invited you to string their pieces together in the form of a bracelet or pendant once the product was finished or the claim of associating the treatment with some of the highest paid actresses in the international firmament, now struggles for other differentiating aspects.

The new codes of luxury cosmetics

• Products with waiting lists. Yes. But not only because they go viral through a TikTok video, but because many of them are handmade, manufactured in micro-batches, or cannot afford large production runs at once due to the exclusivity of their formulas or the rarity and scarcity of their raw materials.





• They include independent and measurable efficacy tests. This is another crucial point, and the one that truly demonstrates a product's effectiveness beyond the subjective opinions gathered from tests conducted with potential consumers.





• The INCI list is what matters. True luxury is not exposing your skin to potentially toxic substances. 'Clean' cosmetics are the most sought-after now, even more so than 'natural' cosmetics. They exclude ingredients from the so-called "black list" and clearly and concisely explain all the product's contents.





• Brands founded by dermatologists, cosmetic doctors… The prefix 'Dr' before the name of a cosmetic brand indicates the extensive knowledge they have regarding the functioning of the skin and its needs.





• Simplicity is key. Their formulas speak for themselves and don't need flashy packaging to win over customers.





• Having principles is also a luxury. Especially today. Respect for nature, the planet in general, and sustainable trade are core values ​​that are increasingly valued by the end consumer.





• Years of research. Some companies even launch a product six weeks after an influencer declares a certain trend, knowing full well that it's destined for planned obsolescence. Genuine luxury cosmetics invest years—even decades—in R&D and even hold their own patents.





• Unique textures. Powders that transform into mousse upon contact with the skin, bi-phase formulas, oils that turn into balms when they melt into the skin… the sensory aspect is covered and the cosmetic routine is understood as the moment of pleasure it should be.

Is the new luxury expensive?

Indeed, all of this comes at a price, but it's always justified. The hours of research by top specialists are worth it, and the most exclusive natural raw materials are more expensive than synthetic ones. Eliminating plastic and opting for recyclable or recycled glass jars, as well as offering packaging from sustainably managed forests, also increases the final price.

To counter this, the new luxury prefers to save on advertising campaigns and rely on word of mouth, or 'skin to skin', on results that encourage repeat treatments and on a zero counter of complaints or criticisms from users.

Sometimes, these are companies that also do not associate themselves with large - and sometimes impersonal - stores and prefer a close and 'one-on-one' point of sale, whether physical or online, with personalized diagnoses and fluid communication between the brand and the customer.

At Beldon, we believe we offer luxury cosmetics , but we are certain that not a single cent is added to the product's true value. Ultimately, the only one who can decide if something is expensive is your skin, through the effects it experiences with a particular treatment. Another luxury we practice daily is offering the best personalized and free consultation to all our clients before recommending anything.

LUXURIOUS TREATMENTS IN THEIR OWN RIGHT

Lait EV by Biologique Recherche

The brand name is no coincidence, and advanced biological research is its hallmark. This product goes beyond simply cleansing and removing makeup; it offers added benefits such as ultra-hydrating and antioxidant properties, fortified with vitamins E, A, and F. These vitamins help protect against oxidative and environmental stressors that accelerate the aging process. It also contains peptides that firm and strengthen the skin, ensuring it is completely restored after each cleansing.

The Fasting Facial

It's a powder-in-lotion formula that visually transforms the skin, improving its feel and appearance. Daily use of this colloidal acid system optimizes the results of your facial beauty routine. It also helps maintain a balanced skin microbiota, evens out skin tone, promotes a natural glow, and contributes to healthier-looking skin. Furthermore, the brand is a leading advocate for sustainability in all aspects.

Sun Drops by Dr. Barbara Sturm

An innovative SPF 50 sun serum with a lightweight texture. Its formula contains an active complex of cassia extract, vitamin E, beta-glucan that combats oxidative damage, and purslane with anti-aging properties that soothes and reduces visible signs of irritation.

And her? Dr. Barbara Sturm is the favorite facialist of Hollywood celebrities. She doesn't need to boast about it to be a true cult figure thanks to her results. That's why she had to be included among the best luxury cosmetics in this article.